Brand Differentiation
Spruce up the Sacral!
Edition #135
Hey BossMa Tribe,
Hope you and your business are doing well and growing every day!👯♀️💼
Your business is more than a product. It’s an expression of your soul.
This week, we stir the Sacral Chakra - the seat of creativity, sensuality, and self-expression. It’s also where your brand identity is born.
How do you stand out?
What makes your brand irresistible, memorable, and desirable?
Welcome to the world of Brand Differentiation - where your story, style, and soul converge to shape your edge.
Let us jump into our signature 1Tip-1Tool-1Technique to do just this this week!🙂🧡🙌🏻
🏮1 Tip: Discover Your Brand Archetype🏮
Your brand is a personality. Is it a Caregiver? Rebel? Explorer?
Knowing your archetype helps guide tone, visuals, and storytelling.
Try this:
“My brand acts like a ________ because it helps people ________.”
Example:
“My brand acts like a wise guide because it helps women decode tech & tools with ease.”
🔧 1 Tool: Canva’s Brand Kit + Looka (for quick moodboards)🔧
→ Set up your colour palette, logo, voice, and vibe, and stick to it across all platforms and messaging!
🔥 Hot Tip: Use Canva’s Magic Media + AI Text to Image to generate visuals that match your brand's archetype.
🎯 1 Technique: The Brand Edge Triangle🎯
Draw a triangle with:
Top: Vision: Your bigger “why”
Left corner: Visuals: Logo, fonts, colours
Right corner: Voice: How you speak, write, and show up
→ Align all three, and your brand will never confuse or dilute again.
What’s brewing this week? 🍵
🎯 Free #WEPWorkshop Alert | Mentor–Mentee Breakout Rooms
Your midweek power-hour is here!💃🏻
Join our Mentor–Mentee Breakout Room session with WEP mentors!
📆 June 25 | 🕔 5–6 PM IST | 🖥️ Zoom Online
✨ 4 Focus Rooms. 20+ Mentors. 30 Action-packed Minutes!
🔹 Idea to Market Fit
🔹 Legal & Compliance
🔹 Marketing
🔹 Funding & Financial Access
Walk in with questions. Walk out with answers.💬🎯
🚀Business Growth and Support for Women Entrepreneurs
Are you building a business and dreaming BIG? 💼✨
We want to hear from YOU!
We are crafting opportunities, workshops, and growth pathways just for Women Entrepreneurs and Founders!
📈 Help us tailor the right support by filling this quick form!
It takes 3 mins ⏱ - and this can shape YOUR next big leap!
Let’s rise together, boss-style💃🏼💪
When your brand is alive, your business starts flowing.
Let the Sacral Chakra infuse your work with creativity, clarity, and charisma this week!🙂🧡🙌🏻
Thanks for reading the BossMa | Strategy Sunday Newsletter
See you next week!
Cheers,
Madhavi Shapeti | Founder, BossMa
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Like, Comment and Share with other amazing women entrepreneurs and founders in your networks! May our tribe grow!💃🏾💖🚀