Hiya!
Welcome to the 70th edition of Strategy Sunday!🥳🥂
We hope you are having as much fun reading, learning & implementing weekly goals, themes & challenges as much as we are in putting these together strategically week after week!
We are excited to speak about Brand Touchpoints this week - those nitty-gritty points of contact of your brand with your audiences, prospects and customers!
Brand touchpoints are the various ways a brand interacts with its customers.
→ These can be physical like a shop or a business card, or they can also be digital like emails or social media posts. Even face-to-face meetings like customer service or live events are touchpoints. Or if you have WhatsApp business, they could be the automated messages that go out regularly to your prospects and customers!
Each touchpoint has a different purpose.
→ And one who nails this purpose in strategic, fun exciting, eyeballs-grabbing ways, is that one whose brand and business that gets more customers, retains existing ones successfully and grows strategically and sustainably!
→ This is why understanding, incorporating and fine-tuning Branding touchpoints selection and aligning regularly for your business and brand can bring in the growth you are seeking currently!
Let us now dive into this week’s 1Tip-1Tool-1Technique to spread our uniqueness through our Brand Touchpoints!
1 Tip: One super tip I shall share with you to effectively and intentionally plan your Brand Touchpoints is to make a list of allll the platforms you/ your business and your brand are present on - match the messaging/ type of content you post on each of these. And then assess if you are covering all touchpoints through the different techniques mentioned below here.
BossMa Hot Tip: The experts in brand and business always align brand Touchpoints with Buyer Journey maps - so every touchpoint of your business/ brand and customer becomes a branded one for you and your business! It is doable and requires intention and attention from you, the founder/ owner of your brand and business!
1 Tool: A buyer journey template is generally used to capture different Brand touchpoints - we shall be covering this in a couple of weeks. Plus we are offering online workshops to support you in fine-tuning this for your brand. As usual, our doors are open here:
1 Technique: Each brand is unique and so is its Customer/ Buyer Journey and Brand Touchpoints. For starters, you can start with the below-mentioned steps:
Align all your touchpoints so that they are consistent with each other and with your Brand Identity and Brand DNA.
Make them engaging and inspiring, as per your Brand Archetype and Brand Persona.
Use Brand Messaging formats for connecting at each and every touchpoint.
Include a clear call to action so that your customer or prospective customer knows what to do at every touchpoint (very important to guide the customer through the Buyer Journey next step!)
Ensure they all clearly play their part in your brand strategy at every point of your Buyer Journey (we shall cover this soon). Check out a previous post on Brand Strategy here!
Go ahead and start working on your Sacral Chakra this week, and get yourself and spread your uniqueness with your Brand Touchpoints all over your messaging and marketing!
Let us help you spread your uniqueness!
Join us here, to start our weekly free business challenges over the summer & speed up business growth.
See you on the other side!💓🎯🙌🏽
Thanks for reading the BossMa | Strategy Sunday Newsletter! See you next week!
Cheers,
Madhavi Shapeti | Founder, BossMa