Edition #139
Hiya BossMa Tribe!🎊
This week, we focus on activating the Third Eye Chakra - the center of insight, vision, and self-awareness. It's time to connect with your intuition and show up as your most aligned, magnetic self, especially when it comes to your Personal and Employer branding.
Personal branding focuses on an individual's unique identity and value proposition, while employer branding highlights a company's culture and employee experience.
When aligned, these two strategies create a powerful synergy, enhancing both the individual's career prospects and the organization's ability to attract and retain top talent.
Personal and employer branding are crucial for women entrepreneurs to establish credibility, attract opportunities, and foster connections.
Let’s dive deep into doing this this week with our signature 1 Tip - 1 Tool - 1 Technique to envision super, likeable and sticky brand with Third!🙂💙🙌🏻
⛓️💥1 Tip: Inside Out Thinking⛓️💥
Before you build a visual brand or employer pitch, ask yourself:
❓What do I want to be known for?
❓What values do I stand for?
→ When your inner clarity leads the way, your brand becomes unmistakable, consistent, and powerfully YOU!
🔥 Hot Tip: Write 3 adjectives you want others to associate with your name or brand. Work backwards from there on your Brand, and Content Strategies and Messaging.
🛠 1 Tool: Zohocal.com : Employer Branding Made Simple🛠
An easy-to-use Indian tool that lets you create microsites, career pages, and employer content that aligns with your company culture and values.
Great for startups, solopreneurs, and teams looking to attract the right talent and collaborators.
👉 Check it out: https://www.zohocal.com
🪞1 Technique: The Mirror Message Method🪞
Every morning this week, try this:
Stand in front of a mirror, look yourself in the eye, and speak one line about your brand aloud.
Examples:
→ “I am building a brand rooted in trust and clarity.”
→ “People come to me because I simplify complex ideas.”
Practicing your own message daily aligns your energy and sharpens how you show up online and offline.➿
What’s brewing this week? 🍵
✨ Accountability Groups for Business!
If you're a woman entrepreneur ready to build, test, and grow your business idea or brand with strong guidance and a sisterhood of serious doers - our curated WhatsApp group + focus pods are your new ecosystem.
👩🏻🦱Free Online Workshop at WEP!
Join us this Workshop Wednesday with Amrit Pal Kaur for a power-packed session on Personal & Employer Branding for Women Entrepreneurs!
Key Takeaways:
🔹 Build your visibility 🔹 Position yourself or your biz online 🔹 Attract the right people - talent, customers & collaborators
📆 Wed, July 23 | 5–6PM IST
Let your brand speak for YOU! 💼✨
Let’s co-create from our highest vision for ourselves and our brand this week by envisioning with the Third Eye!🙂💙🙌🏻
Thanks for reading the BossMa | Strategy Sunday Newsletter! See you next week!
Cheers,
Madhavi Shapeti | Founder, BossMa
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Like, Comment and Share with other amazing women entrepreneurs and founders in your networks! May our tribe grow!💃🏾💖🚀